- Molly Maid has 11 Google listings around Metro Vancouver and the Fraser Valley. Across 243 Google Maps searches, they held 26 of 729 top-3 spots, about 4%.
- All 26 went to listings that show a street address. The six service-area listings, the ones with no public address, held none.
- One of those six, Coquitlam, has a 5.0 rating, 107 reviews and more new reviews in the last 90 days than any other Molly Maid listing. It never made the top 3.
- In this scan, review count and review speed didn't line up with who ranked. Where each listing sits on the map did.
Molly Maid has been cleaning Canadian homes for nearly 50 years, and its Vancouver-area listings are well looked after: owners reply to 81% to 100% of their reviews, and 9 of 11 listings are rated 4.5 or higher. With the basics in place, the differences between listings are easier to see.
This follows our 1-800-GOT-JUNK scan, where some listings ranked much further from their pin than others. Molly Maid's mix of five address listings and six service-area listings let us compare the two setups within one brand. Everything here comes from public search results on 29 October 2026.
Every Molly Maid top-3 spot came from a listing with a street address
Listings that show an address took all of Molly Maid's top-3 spots, and service-area listings with more reviews took none. We searched Google Maps for "house cleaning", "cleaning service near me" and "maid service" from 81 points, 4 km apart, covering about 32 by 32 km of Metro Vancouver.
| Molly Maid listing | Street address shown | Google reviews | New reviews, last 90 days | Top-3 spots (of 243 searches) |
|---|---|---|---|---|
| Richmond | Yes | 92 | 1 | 12 |
| Richmond (second listing) | Yes | 7 | 0 | 7 |
| Langley/East Surrey | Yes | 246 | 7 | 4 |
| Burnaby | Yes | 140 | 9 | 3 |
| Delta/Surrey/White Rock | No | 110 | 0 | 0 |
| Coquitlam/Port Coquitlam/Port Moody | No | 107 | 14 | 0 |
| North Shore | No | 53 | 5 | 0 |
| Maple Ridge/Pitt Meadows | No | 45 | 0 | 0 |
| Downtown Vancouver | No | 19 | 0 | 0 |
The Richmond listing is the clearest case. It has 92 reviews and only one new one in the last three months, and it ranked in the top 3 at every one of the 12 points where it appeared. Coquitlam showed up at 10 points, some as far as 17 km from its pin, and its average rank there was 9.9.
Service-area listings reach further but rank lower
A service-area listing can show up across a wider area, but it rarely ranks near the top anywhere. The North Shore listing appeared up to 17 km from its pin, and the Abbotsford listing, which sits east of the scan area, reached 37 km into Metro Vancouver. Both averaged around 17th.
We've seen the same trade-off with our own clients. For one client, a real office address ranked far better within a few kilometres of the office. A service-area setup showed up across a much larger region instead: in that case, the whole Okanagan. Which one fits depends on whether you want to win close to an office or appear across a wide territory.
A service-area listing still sits at one fixed point on Google's map, even though the address is hidden. In our data, the Coquitlam and North Shore listings sit north of the populated area, near the hills, away from the busiest parts of the region.
Downtown Vancouver shows what that costs. Its listing is service-area only, has 19 reviews, and appeared at none of the 81 points. Across most of the City of Vancouver, someone searching "house cleaning" in Google Maps didn't see Molly Maid in the top 20. The only exceptions were two points on the east side: the Burnaby listing at 13th and the North Shore listing at 20th.
Reviews didn't lift listings that were in the wrong place
In our experience, new reviews help most once the listing is close to the searcher and the reviews mention the right area. In this scan, Coquitlam's 14 new reviews in 90 days, the most of any listing, didn't lift it into the top 3.
What the reviews say may matter as much as how many there are. We checked the last 100 reviews on each listing for mentions of its own area. Richmond, the strongest listing, had the highest share: 14 of its 76 written reviews (18%) named Richmond or Steveston. Most of the others sat between 4% and 9%. That's one listing, so it's a lead rather than a rule. It's consistent with what we've seen with clients, where reviews that name a neighbourhood tend to come with stronger rankings there.
A duplicate listing is competing with the real one
Molly Maid has two Richmond listings with the same postal code, and the second one, with 7 reviews, took 7 top-3 spots. It has had no reviews since July 2025, and it links to a cleaning tips page on Molly Maid's website rather than the Richmond location page.
An extra listing can look like free coverage, but Google's guidelines allow one profile per business location, so a duplicate at the same postal code puts both at risk. We'd merge them or remove the extra one, so every review and click lands on one listing.
The location pages are solid, so they aren't the problem
The Coquitlam location page has about 1,800 words and names its neighbourhoods, and the Coquitlam listing still never made the top 3. The Richmond page also names local areas like Steveston.
There's still room to improve. None of the three pages we checked (Vancouver, Richmond and Coquitlam) use LocalBusiness schema, the code that tells Google a page belongs to a specific local business. And two listings point to the wrong page: Chilliwack links to the Abbotsford page, and the second Richmond listing links to a blog page.
AI search and Google's regular results left Molly Maid out
For "house cleaning vancouver", Molly Maid wasn't in Google's organic top 8, and neither ChatGPT nor Perplexity named it in their top 5. Perplexity's top pick, Maidless, cited its own "best house cleaning services in Vancouver" post as a source, so publishing your own local guide is one way into those answers.
How to rank higher on Google Maps when you have multiple locations
Start with where each listing sits on the map, then work on reviews and content. Here's what we'd do for a franchise in Molly Maid's position:
- Show the address where there's a real, staffed office. In this scan, the address listings won every top-3 spot. Only do this where the business genuinely operates: Google's guidelines make virtual offices ineligible, and breaking them can get a profile suspended.
- Think about where offices sit. In this scan, listings at the edge of the market ranked poorly near the centre. If a territory has no real office to show, keep the service-area listing and put the effort into steps 3 to 5.
- Merge or remove duplicate listings. Two Richmond listings with the same postal code should be one.
- Ask for reviews that mention the neighbourhood. Ask customers to say where the clean was ("our Steveston townhouse"), and keep new reviews coming each month.
- Point every listing to its own location page, and add LocalBusiness schema to each page.
- Cover the gaps. Most of the City of Vancouver had no Molly Maid listing in the top 20. Reviews and pages built around Vancouver neighbourhoods, or a real office closer to the city, are the biggest opportunity on this map.
How we ran this
- Maps scans: 81 points in a 9 by 9 grid, 4 km apart, centred near Burnaby and New Westminster, for "house cleaning", "cleaning service near me" and "maid service". Google Maps results at each point via DataForSEO, top 20, on 29 October 2026.
- Listings: found by searching "Molly Maid" from 14 points across Metro Vancouver and the Fraser Valley. Abbotsford and Chilliwack sit outside the grid.
- Reviews: the newest 100 reviews per listing (or all of them, if fewer), checked for dates, owner replies and mentions of the listing's area.
- Limits: 11 listings in one region on one day is a small sample, so this shows a pattern, not proof. Maps results also change with the searcher, the device and the day.
If you run marketing for a franchise or a group of locations and want to see where each of your listings actually shows up, we'll run the same scan for your brand and walk you through it. Request a free audit.